Generating Content
After analyzing your audience and determining the purpose and format of your document, it is time to think about the…
After analyzing your audience and determining the purpose and format of your document, it is time to think about the…
Matters get complicated when a document has different levels of audience – primary, immediate and secondary – who have different…
In addition to analyzing your main or primary audience, you should also consider if you have immediate and secondary audiences.…
Your audience analysis will determine your choice of content – what and how much information you need to give –…
Demographic analysis Demographic analysis works on the principle that the population can be grouped, and that each group shows a…
Status Status refers to the writer’s degree of authority and/or power relative to the reader. Are you writing to your…
Marketing executives and consumer researchers, who have a strong interest in understanding market responses, and who, therefore, conduct extensive research…
Every act of writing takes place in a new context, with a unique time, place or reader to take into…