Audience levels
In addition to analyzing your main or primary audience, you should also consider if you have immediate and secondary audiences.…
In addition to analyzing your main or primary audience, you should also consider if you have immediate and secondary audiences.…
Your audience analysis will determine your choice of content – what and how much information you need to give –…
Psychographics Psychographics refers to the lifestyle, values, leisure activities and social self-image that the readers are likely to have. Marketing…
Attitude Attitude refers to the state of mind you expect the readers to be in when they read your document.…
Marketing executives and consumer researchers, who have a strong interest in understanding market responses, and who, therefore, conduct extensive research…