Complicacy of audience levels
Matters get complicated when a document has different levels of audience – primary, immediate and secondary – who have different…
Audience levels
In addition to analyzing your main or primary audience, you should also consider if you have immediate and secondary audiences.…
Significance of Audience Analysis
Your audience analysis will determine your choice of content – what and how much information you need to give –…
Factors of Audience Analysis
Psychographics Psychographics refers to the lifestyle, values, leisure activities and social self-image that the readers are likely to have. Marketing…
Factors of Audience Analysis
Demographic analysis Demographic analysis works on the principle that the population can be grouped, and that each group shows a…
Factors of Audience Analysis
Attitude Attitude refers to the state of mind you expect the readers to be in when they read your document.…
Factors of Audience Analysis
Status Status refers to the writer’s degree of authority and/or power relative to the reader. Are you writing to your…
Factors of Audience Analysis
Marketing executives and consumer researchers, who have a strong interest in understanding market responses, and who, therefore, conduct extensive research…
