Publishing a research paper as a book is every researcher’s dream, but it is a herculean task. It requires considerable effort and perseverance to get a book published. However, in spite of the apparent difficulties, researchers must realize that by writing the research paper, they have completed a big chunk of the work required for publishing a book.
Most researchers consider their research paper to be a final product and lose sight of the fact that they already have a proofread and peer reviewed manuscript in hand, which can be developed into a book. In the process of submission and publication of their research papers, the authors already have a very good idea of the changes needed to enhance the quality of the research. Besides, they receive feedback on their research from readers, editors, and peers, which could be fruitfully utilized to develop their search into a full-fledged book. Based on the number of citations garnered by the paper and the feedbacks received, the authors gain good insights about the demand for the topic in the market. They also find it easier to identify their target audience and market. Armed with all the information, the authors will be well-positioned to market the book at the right place for their targeted audience.
However, it is important to recognize the difference between a research paper and a book, and proceed accordingly. For instance, a paper prepared for a research journal is completely different from a manuscript prepared for publication as a book. A journal basically targets a select group, such as academicians, researchers or professionals related to that field of study, so there is extensive use of jargons that would be understood by its readers. Conversely, a book is targeted at a bigger audience and should be written in a language that can be understood even by the laity. Therefore, jargons should be used sparingly and properly explained in the context.
In contrast to the tone of a research paper in a journal, a book should be written in a lucid style with a fluid and smooth narration. It requires careful chapterization, preferably with small chapters so that it retains the reader’s interest till the end. Footnotes and citations should be minimized to prevent readers from being distracted. In a book, the focus should be on the bibliography. It is a good idea to include as many relevant images as possible in the book, so as to make it interesting and provide some visual relief to the reader. Attention needs to be devoted to designing and layout, with a good cover design to boot.
Generally, the first impression of a book is formed from its title. Therefore, it is important to choose a title that attracts readers as well as conveys the theme of the book. This helps market the book to a wider readership.
It is also crucial to seek the services of a professional editing house to give the book a stamp of flawless composition. Although there are many editing services available, it is important to choose the most appropriate professional group for your book. In fact, finding a good editor could be the hardest part in the process of publishing a book.
Finally, marketing the book is an essential part of the post-publication process. As the author, the onus of marketing and popularizing the book lies squarely on your shoulders. With social media marketing playing an increasingly important role in promotions and awareness building, you could use platforms such as LinkedIn, Twitter, and Facebook at almost zero cost. You could even set up a dedicated website to open new markets for your book.
