The Accents of Our Bodies: How Proxemics Shapes the Language of Space?
Introduction: We speak not only with our tongues but also with our bodies. Gestures, posture, and even the space we…
Category: Sales
Big Seed: Amplify your message, and minimize the hassle
Tired of chasing the elusive “viral unicorn”? Forget hoping your message magically explodes like a meme. Big-seed marketing offers a…
Decode Influencer Marketing! Aligning the Stars for Brand Success
Want your influencer marketing campaigns to shine brighter than a celebrity red carpet? It’s all about alignment! A new study…
Net Promoter Score and e-WOM: What’s the Connection?
Net Promoter Score (NPS) Net Promoter Score (NPS) is a customer loyalty metric that was developed by Fred Reichheld in…
Decoding Positivity: Sorted Pictograms and Your Emotional Response !
What are sorted pictograms? Sorted pictograms are icons that convey proportions and probabilities in a way that is easy to…
Evaluating Business Process Management Critical Success Factors with Grey-Based DEMATEL
Grey-based DEMATEL (the decision making trial and evaluation laboratory) is a quantitative technique that can be used to model complex…
Navigating the Sales Funnel: From Tofu to BoFu
What is the sales funnel? The sales funnel is a marketing model that describes the stages that a customer goes…