Net Promoter Score and e-WOM: What’s the Connection?
Net Promoter Score (NPS) Net Promoter Score (NPS) is a customer loyalty metric that was developed by Fred Reichheld in…
Category: Research marketing
PPC Advertising: Boost Traffic and Sales with the Power of Targeted Ads
PPC advertising is a great way to drive more traffic and sales to your website. By targeting your ads to…
Blockchains are shaking up the consumer funnel!
Blockchains are poised to revolutionize the traditional consumer funnel in a number of exciting ways like Transparency and trust: Blockchains…
The regenerative business model: A new way of doing business that’s good for people, planet, and profit.
The regenerative business model is a new approach to business that focuses on creating positive social and environmental impact, in…
Chinese corporations paved the way for the modern business world
The first corporations were formed in China around 600 BC. These corporations were created to finance large-scale projects, such as…
The Global Financial Safety Net: A lifeline for an uncertain world
The global financial safety net is a set of institutions and mechanisms that provide insurance against crises and financing to…
Publication of scientific literature in non-English speaking countries
Introduction: English, as we all know, is recognised as an international language and is spoken in majority in many countries…
Communication English Grammer Publication Research marketing Research News writing Writing & Editing
How to Use Pronouns Effectively While Writing Research Papers?
Usage of Pronouns in an Article Smooth: For the smooth flow of writing, pronouns are a necessary tool. Any article,…