The Accents of Our Bodies: How Proxemics Shapes the Language of Space?
Introduction: We speak not only with our tongues but also with our bodies. Gestures, posture, and even the space we…
Category: Marketing
Big Seed: Amplify your message, and minimize the hassle
Tired of chasing the elusive “viral unicorn”? Forget hoping your message magically explodes like a meme. Big-seed marketing offers a…
From farm to front door, transparency that delivers
In today’s fast-paced world, consumers demand not just products, but transparency. They want to know where their favorite shoes were…
Decode Influencer Marketing! Aligning the Stars for Brand Success
Want your influencer marketing campaigns to shine brighter than a celebrity red carpet? It’s all about alignment! A new study…
Probabilistic selling: The future of travel
The travel industry is experiencing a major shift as digital platforms rise in popularity. One of the most exciting trends…
Net Promoter Score and e-WOM: What’s the Connection?
Net Promoter Score (NPS) Net Promoter Score (NPS) is a customer loyalty metric that was developed by Fred Reichheld in…
Decoding Positivity: Sorted Pictograms and Your Emotional Response !
What are sorted pictograms? Sorted pictograms are icons that convey proportions and probabilities in a way that is easy to…
Evaluating Business Process Management Critical Success Factors with Grey-Based DEMATEL
Grey-based DEMATEL (the decision making trial and evaluation laboratory) is a quantitative technique that can be used to model complex…