Navigating the Sales Funnel: From Tofu to BoFu
What is the sales funnel? The sales funnel is a marketing model that describes the stages that a customer goes…
Category: Business
How to manage dependencies in your business and avoid disaster?
Every business has dependencies. These are the relationships that your business relies on to operate, such as your suppliers, customers,…
Holacracy: Empowering employees to take ownership and fuel business agility
Holacracy is a management system that replaces traditional top-down hierarchies with a more decentralized and self-managed approach. It is based…
A Spillover model of dreams and work behavior
Have you ever had a dream that stayed with you long after you woke up? Did it feel like the…
Greenwashing: How businesses are misleading consumers—and what you can do to avoid it?
Greenwashing is a deceptive marketing practice in which businesses make false or misleading claims about the environmental benefits of their…
PPC Advertising: Boost Traffic and Sales with the Power of Targeted Ads
PPC advertising is a great way to drive more traffic and sales to your website. By targeting your ads to…
Freelancing: A Path to Success for Women, But Barriers Remain
The glass wall is a barrier that prevents women from advancing in their careers. It’s caused by a number of…
Artificial Intelligence Business Infographic Marketing Research Research News Science and Technology
How to retain customers? Use AI to predict and prevent churn.
Researchers at Carnegie Mellon University have developed a new AI tool called ChurnGuard that can predict customer churn with high…