Blockchains are poised to revolutionize the traditional consumer funnel in a number of exciting ways like
Transparency and trust: Blockchains can be used to create transparent and trustworthy supply chains, which can help businesses to build trust with their customers. For example, a company could use blockchain to track the provenance of its products, from the raw materials to the finished product. This would allow customers to see exactly where their products came from and how they were made.
Personalized experiences: Blockchains can be used to create personalized experiences for customers. For example, a company could use blockchain to track a customer’s purchase history and preferences. This information could then be used to recommend new products to the customer or to offer them personalized discounts and promotions.
Loyalty programs: Blockchains can be used to create more rewarding loyalty programs for customers. For example, a company could use blockchain to create a loyalty token that customers could earn by making purchases or interacting with the company’s brand. These tokens could then be redeemed for exclusive rewards or discounts.
New forms of payment: Blockchains can be used to create new forms of payment, such as cryptocurrencies. This could make it easier for customers to make payments, especially if they are shopping from different countries.
