Business and technology journalistic writing make the reader familiar with unknown concepts and happenings. They achieve it by presenting the information that is relevant to the readers in a creative way. This involves a lot of analyzing and synthesizing of information on the part of the writer. The writer must keep the following techniques in mind:
- Factual: The writer must try to give as much factual information as possible. The 5Ws (What, When, Where, Why, Who) and 1H (How) help in achieving this.
- Rational: Readers are always on the lookout for evaluative judgment, which can be found only in rational approaches.
- Specific: The writer must give specific details with examples, wherever possible. People like reading about others: so, quotes, success stories and testimonials can be included. In some cases, experimental evidence can be provided in support of the statements.
- Technical: Uninformed readers find the usage of technical jargon to be very tedious. In case jargons are used, they should be relevant to the context and easily identifiable. The writer should present the information by acting as someone who knows the inside story of the industry as if he is someone who is experiencing the same as others. That will help the readers to identify with the topic.
